By Charles Duhigg
The author, a Pulitzer prize winning journalist, gives many examples of how we develop habits (e.g., exercising to earn some reward), how businesses contribute to the development of habits (e.g., brushing teeth with toothpaste, a habit set in motion by advertising), and how businesses then utilize our habits for their advantage (e.g., Target identifying our shopping patterns and sending us personally selected ads based on our past purchases). But what may have been most helpful was understanding how certain habits (or behaviors) can contribute to workplace success or intimidation. This is a well-researched, fascinating look at what makes us tick regarding the evolution of our habits. I need to read it again - and try to use my habits to best advantage.
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